Leaders and Athletes have the same obsession:
HIGH PERFORMANCE, SUSTAINABLY.
Winning once is easy. As athletes, we build systems to win, again, and again.
Our core pillars:
- We serve all Athletes*
- We redefine next gen leadership
- We create sustainable impact
- We design unforgettable moments
Vision
Leverage elite athletes’ methods and values to transcend corporate leaders’ performance
MISSION
Drive leaders and corporations towards sustainable performance, leveraging our proprietary method, PIC® (Performance Infinite Cycle)
Ambition
Transform 1 million talents into Corporate Athletes by 2035
Why this name?
Our DNA lies at the intersection of leadership, business and high-performance sport.
The top leaders we work with have one thing in common: they consider themselves athletes*.
The top athletes we work with have one thing in common: they consider themselves leaders.
Our goal is to share our most exclusive findings from the elite athlete world to transcend corporate leaders’ performance
values that bring us together
This foundation which unites us and strengthens us:
Genuine
Committed
Competitive
Inclusive
our beliefs
What drives us to go further, every day.
- Each of us have unlimited potential.
- Your mindset is your greatest differentiator.
- The AI revolution won't happen without a leadership revolution.
- Sport values have the power to transcend all generations.
- If it is not sustainable, it is not high performance.
- Reaching top performance requires body & mind to be aligned.
- If you strive for performance, you're an athlete.
Chiffres clés sur l’entreprise
Ajoutez votre sous-titre ici
our founder
Michael Munoz
“Giving everyone the confidence and the methods to go beyond what seemed possible.”
From an underserved french neighborhood to reaching the top C-Level of an iconic F100 global company…
A story of optimism, curiosity and grit.
20 years of corporate exec experience: Hewlett Packard, PepsiCo, and finally Nike gave him access to international leadership positions in Procurement, Finance, Strategy and Supply Chain organizations.
In 2021, he most notably takes on the role of Global Vice President and Chief Procurement Officer for Nike Inc.
He becomes executive sponsor of Diversity & Inclusion programs, as well as leadership programs designed to elevate Nike management teams’ performance in Europe.
His secret: transcending the performance of his teams by leveraging the methods and values of elite athletes.
He turned his secret into his mission, and that of The Corporate Athlete Group.
THE UNLIKELY SCENARIO
The series of events that led to the creation of The Corporate Athlete Group
"The players are ready."
USA is calling
"Nike wants you."
Member of High Potential programs.
Executive leader in Procurement, Finance, Strategy, Supply Chain. Executive Sponsor of DEI & Leadership.
3 promotions in 9 years, from Director to Global VP & C-level.
"Your application is accepted."
Course: Business and Administration Management (GEA) + Master's in Strategic Purchasing Management (DESMA)
Leadership, Sport & Rafa
Launching The Corporate Athlete Group
our core team
All former world-class athletes turned experts in corporate leadership performance
Sophie Giquel
French No. 1 Golfer, executive coach and TV consultant
Sophie makes you feel like an athlete. Certified RNCP 7 and EQ-i 2.0, she goes from the world’s top golfer to the top of executive coaching with kindness and determination.
An ideal performance partner!
Marie-Laure Brunet
Two-time Olympic Biathlon medalist, executive coach and influential leader
Marie-Laure leads your teams to new heights of performance, using her values: humility, rigor, and perseverance.
Sustainable and healthy progress guaranteed!
Charlotte Girard Fabre
Olympic referee (Hockey), management expert and influential leader
Charlotte has forged a unique sense of management through her international referee career.
Authentic and decisive, a hurricane of skills shared with a great sense of humor!
Our consultants
Our 2025 selection of the best athletes speakers, ready to give you goose bumps
Lenaïg Corson
French Rugby Team, speaker, TV consultant, founder of the Rugby Girl Academy
Lenaïg shares everything she’s learned on the pitch: team spirit, discipline, and valuing diversity. She inspires you to win, as a team.
Jonathan Lobert
Olympic Sailing Medalist, Speaker and Consultant
Collaboration, risk-taking, adapting to change… Jonathan’s renowned conferences and immersive sailing experiences will give you chills!
Léa Jamelot
Two-time Olympian Kayak, Speaker and Entrepreneur
Léa is a flow of resilience and joyful performance. Her keynotes and kayaking experiences are simply memorable.
advisory board
Our inspirational guides
Christophe Merkel
Serial CEO
A sports enthusiast and a distinguished executive for Nike, 2Ride Group, Active Brands, Danone, and L’Oreal, Christophe brings top-level leadership experience to The Corporate Athlete Group.
Anouk Nawfal
Serial CHRO
One of the most sought after HR executive leader in Europe (L’Oreal, Uber, Booking.com), Anouk builds, transforms, and elevates business performance through people.
A key source of inspiration for The Corporate Athlete Group.
Claude Fidelin
General Manager
From consulting firms to Nike Inc, Claude makes us better through his uncompromising vision of customer satisfaction and his personal commitment to diversity and inclusion.